People have been handing out business cards new york for decades and the overall style hasn’t really changed much over the years. In the past few years, though, people have been experimenting with new business card choices in an attempt to differentiate themselves from the pack. Today, you’re likely to see cards in different shapes, with different design choices, and printed on different materials.
While still in the same basic shape, you’ll see more cards these days with rounded edges. This subtle difference creates a softer look that plays with the traditional approach, but doesn’t deviate too far from it. In addition to text, a lot of cards now incorporate color imagery. People have also started to use plastic cards in lieu of paper for a more durable card. For more details about japanese business cards nyc, click the link.
While these trends exist, it’s important to remember that the best designs still hew to the basic design line. The general consensus is that, while cards are available in different shapes and sizes, the standard 2 inch by 3.5 inch size is still preferable to most of the people you’ll be giving a card to. Cards have used that basic shape for years for a reason and that reason is that it’s easier to store. Also, while plastic is becoming an accepted material, some others, like metal, are not generally welcome. It can attract attention, of course, but can also seem like a weird excess.
Whatever material you use, the design is still key. You want a design that clearly conveys what your business is about and how to contact you. Don’t use hard-to-read fonts, irrelevant images, or unintuitive layouts.
It is also acceptable to use additional text on your card to convey a bit more about what you do. These short phrases should convey special services or qualifications that make your business unique, such as “over two decades of experience” or “money-back guarantee.” Remember, though, that a business card is just a business card, not a brochure, so don’t get too carried away with the extra information.
If you use paper cards, make sure to use high quality stock and professional printing. Using cheaper cards can save you money in the short term, yes, but it can also cost you business. It doesn’t matter how good your card looks if the print becomes illegible because it smears or runs. Cards printed on inferior stock, either printed at home or professionally done, will feel light and will bend or crease easily. It may seem hard to believe, but most people can tell instantly, by feel if the card you’ve handed them is of good quality or not, and low-quality cards send the wrong message to potential clients. A cheap business card implies that you don’t care enough to invest in quality products.
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